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Their story. Your products.

REBELS

Team-X is a story about a group of Skruf workers who had a vision - doing snus their own way.

ATTITUDE

An idea of moving away from rules, senior managers and their daily routine, in order to create a unique snus experience.

UNDERGROUND

They decided to come together during secret meetings, at hidden places.

REVOLUTION

Their idea was not simply about turning white cans into black cans. It was more of a strong desire and a bold belief, to make a momentous change.

CRAFTSMANSHIP

It was a rebellious touch with a different mindset to create an alternative of what they thought real craftsmanship is all about.

THE ALTERNATIVE

THE ALTERNATIVE